Gisele Bündchen Net Worth 2025 – How Rich Is the Brazillian Supermodel?
Gisele Bündchen net worth in 2025 is estimated to be around $400-410 million. Gisele Bündchen net worth has made her one of the richest models in the world. From her humble beginnings in Brazil to becoming a global fashion icon and savvy businesswoman, she has built an impressive financial legacy that extends far beyond the podium.
Who is Gisele Bündchen?
| Full Name | Gisele Caroline Bündchen |
|---|---|
| Date of Birth / Age | July 20, 1980 / 44 years old |
| Birthplace | Horizontina, Brazil |
| Key Investments | Modeling, Fashion Brands, Eco-businesses |
Gisele Bündchen was born on July 20, 1980, in Horizontina, a small town in southern Brazil. She grew up with five sisters, including her twin sister Patricia. Her family is of German descent and she was raised speaking Portuguese and German. As a teenager, Gisele was very tall and skinny, which earned her the nickname Olive Oyl after the character in Popeye. She initially wanted to be a volleyball player but was discovered by a modeling scout at a shopping mall in São Paulo when she was just 14 years old.
Her early career took off quickly after she moved to New York City in 1996. Though she faced some initial rejection due to her nose being considered “too big”, she got her big break in 1997 when she walked for Alexander McQueen’s Spring 1998 fashion show, nicknamed Rain. Her ability to walk in high heels on a slippery runway impressed the designer and industry insiders. By 1999, Gisele was being hailed as the model who was bringing back the “sexy model” era, ending the “heroin chic” look that had dominated fashion in the early 1990s. She appeared on 37 international Vogue covers, including three on American Vogue and signed a record-breaking $25 million contract with Victoria’s Secret in 2000.
Today, Gisele Bündchen remains one of the most recognizable faces in the modeling industry, though her focus has shifted more toward business ventures and environmental activism. She officially retired from the runway in 2015 after a 20 years career, though she continues to appear in print campaigns and magazine editorials. Beyond modeling, she has become known for her environmental activism, particularly regarding the Amazon rainforest in her native Brazil. She has written a memoir, Lessons: My Path to a Meaningful Life, which became a New York Times bestseller in 2018.
Her Net Worth and Salary
Gisele Bündchen net worth in 2025 is estimated to be around $400-410 million. Her net worth has made her one of the richest models in the world. What’s particularly notable is that she has earned the majority of this wealth through her own business ventures and smart investments, rather than solely from modeling contracts.
During her peak modeling years, Gisele was consistently ranked as the world’s highest-paid model. From 2002 to 2017, she topped Forbes list of highest-earning models, bringing in between $30-$45 million annually at her prime. Her landmark Victoria’s Secret contract signed in 2000 for $25 million set a new standard for supermodel earnings. Other major contracts with brands like Chanel, Louis Vuitton, Carolina Herrera and Under Armour have contributed significantly to her wealth.
Even after officially retiring from the runway in 2015, Gisele continues to earn substantial income through select modeling jobs, endorsement deals and licensing agreements. Her own product lines, particularly in the fashion and beauty sectors, generate millions in revenue annually.
Gisele Bündchen Net Worth Comparison
| Name | Net Worth | Source of Income |
|---|---|---|
| Naomi Campbell | $80-85 million | Modeling, Endorsements, Acting |
| Tom Brady | $300 million | NFL Salary, Endorsements, TB12 Brand |
| Kendall Jenner | $60 million | Modeling, Reality TV, Endorsements |
Her Investments and Business Ventures
One of her most successful ventures is her lingerie line, Gisele Bündchen Intimates, which she launched in 2011 in partnership with Hope, a Brazilian lingerie manufacturer. The line expanded internationally and has been particularly successful in Latin America and the United States. She has also developed her own line of eco-friendly skincare products called Sejaa, focusing on natural ingredients and sustainable packaging. While smaller than her other ventures, this brand reflects her commitment to environmental causes while also generating revenue.
In the real estate market, Gisele has made several profitable investments. With her ex-husband Tom Brady, she built a portfolio of luxury properties, including homes in Los Angeles, New York, Montana and Florida. Many of these investments have appreciated significantly. In 2020, they sold their Tribeca apartment for $37 million after purchasing it for $25.5 million just a few years earlier.
Gisele has also invested in various companies, particularly those with sustainable and environmentally conscious business models. She became a stakeholder in Ambipar Group, an environmental management company, and has invested in Vegfully, a plant-based food company. These investments align with her personal values while also diversifying her wealth.
Gisele Bündchen’s Major Brand Collaborations
| Brand | Year(s) | Role | Estimated Earnings |
|---|---|---|---|
| Louis Vuitton | 2006 | Ad Campaign | $2.5 million |
| Victoria’s Secret | 2000–2007 | Angel / Runway Model | $25 million |
| Pantene | 2010–2015 | Brand Ambassador | $4 million |
| Balenciaga | 2011 | Runway / Campaign | $2 million |
| H&M | 2013 | Campaign Model | $3 million |
| Chanel | 2014 | Face of Chanel No.5 | $5 million |
Modeling Legacy and Industry Impact
Beyond her financial achievements, Gisele Bündchen’s impact on the modeling industry represents an important aspect of her career. She is credited with changing beauty standards in fashion, shifting the industry away from the “heroin chic” look toward a healthier, more athletic appearance that dominated through the 2000s.
Her career longevity is rare in an industry known for rapid turnover. By maintaining a professional reputation and carefully managing her public image, Gisele remained at the top of the modeling world for over two decades. This longevity allowed her to build strong relationships with major brands and negotiate contracts that were unprecedented in the industry.
The business model she pioneered -leveraging modeling fame into business ventures and licensing deals- has become a template followed by many models today. Rather than relying solely on modeling jobs, which typically decline with age, Gisele created multiple income streams that continue to generate wealth regardless of her active modeling status.
Personal Life and Philanthropy
Gisele Bündchen was married to NFL quarterback Tom Brady from 2009 to 2022. The couple has two children together (Benjamin born in 2009 and Vivian born in 2012). Gisele was also a stepmother to Brady’s son John from his previous relationship with actress Bridget Moynahan. After 13 years of marriage, the couple announced their divorce in October 2022. Following their separation, Gisele has been focused on rebuilding her life and creating stability for her children in Miami, Florida.
Philanthropy has been a significant part of Gisele’s life. She is particularly passionate about environmental causes and has served as a Goodwill Ambassador for the United Nations Environment Programme since 2009. In 2008, she created the Água Limpa (Clean Water) Project, which works to implement sustainable environmental management and promote recovery of riparian vegetation in her hometown region in Brazil.
In response to natural disasters, Gisele has been known to make substantial donations. After the 2010 earthquake in Haiti, she donated $1.5 million to the Red Cross relief efforts. She also donated $1 million to Hurricane Katrina relief and has supported various COVID-19 relief initiatives.
Her concern for children’s welfare is evident in her support for St. Jude Children’s Research Hospital and various education initiatives in Brazil. The Luz Foundation, which she established in 2007, provides grants to support environmental causes, girl empowerment initiatives, and family wellness programs.
FAQs
Does Gisele Bündchen speak multiple languages?
Yes, Gisele is multilingual. She speaks her native Portuguese, as well as English, Spanish, Italian, and some German. Her language skills have helped her work internationally and connect with diverse audiences and markets, contributing to her global appeal and business success.
Has Gisele Bündchen written any books?
Yes, Gisele published her memoir titled “Lessons: My Path to a Meaningful Life” in 2018. The book shares personal stories about her life and career, including her struggles with panic attacks, her approach to motherhood, and her environmental activism. It became a New York Times bestseller and was published in multiple languages.
What is Gisele Bündchen’s diet and exercise routine?
Gisele follows a primarily plant-based diet with an emphasis on organic, locally grown foods. She avoids processed foods, sugar, white flour, and caffeine. Her exercise routine includes a mix of yoga, martial arts, Pilates, and outdoor activities like horseback riding and surfing. She has stated that she practices meditation daily for mental wellness, typically rising at 5:30 am to have quiet time before her children wake up.
